About the VIBE Black Market Research & Insights Professionals Conference

Built For Insights Professionals To Connect, Learn, And Lead

The VIBE Conference – Visionary Insights, Bridging Experiences – is the premier event celebrating, elevating, and advancing Black professionals in market research and insights, providing a platform to connect, learn, and grow. It brings together researchers, analysts, educators, students, and industry leaders to share knowledge, celebrate achievements, and foster meaningful professional relationships. Attendees gain practical skills, career insights, and a supportive community that empowers them to advance in the insights industry.

What VIBE Is?

VIBE is a space intentially designed to:

Build community and representation within the insights ecosystem
Spark meaningful conversations, collaboration, and professional growth
Connect emerging and established leaders across brands, agencies, academia, and research organizations
Inspire innovation, authenticity, and leadership in the future of Insights

Market research and insights is a field built on understanding people — their behaviors, their motivations, their needs. Yet for too long, the professionals doing that work have not always seen themselves reflected in the rooms where the biggest conversations happen. VIBE changes that.

Every year, the conference brings together researchers, analysts, strategists, brand managers, consultants, academics, and students — all connected by their work in insights and by a shared understanding of what it means to navigate this industry as a Black professional.

It is a space to be honest, to be ambitious, and to be supported. And it is growing every year.

What We Are Here To Do

Amplify

Give Black professionals in this field a stage, a platform, and an audience that reflects them. From keynote speakers to session presenters, VIBE centers the voices that are not always heard in industry conversations.

Connect

Build a network that does not disappear when the conference ends. VIBE is designed to create lasting professional relationships — the kind where someone picks up the phone for you, makes an introduction on your behalf, or thinks of you when an opportunity opens up.

Advance

Support career growth at every level. Whether you are a student figuring out how to break into the field, a mid-career professional ready for the next step, or a senior leader looking to give back — VIBE has something for you.

Challenge

Push the industry to think differently. Who generates insights. Who is represented in research. Who gets a seat at the table when strategy is being set. VIBE asks these questions out loud and invites the industry to answer them honestly.

If The Room Doesn't Exist, Build It.

The market research and insights industry has always had Black professionals in it. What it has not always had is a dedicated space where those professionals could come together, share what they know, and be celebrated for the work they do.

VIBE was started to change that. What began as a vision for a single gathering has grown into an annual conference that brings together researchers, strategists, analysts, educators and thought leaders from across the country — all connected by their work in insights and by the community VIBE is building around it.

The idea was simple: If the room does not exist, build it. And that is exactly what VIBE has done.

Meet The Founder

Tikica Benjamin

Founder, VIBE Conference

Tikica Benjamin is the founder of the VIBE Conference — Visionary Insights, Bridging Experiences — and a passionate advocate for the advancement of Black professionals in the market research and insights industry.

Driven by a vision to create a space where Black insight professionals could connect, grow, and lead, Tikica built VIBE from the ground up into one of the most anticipated annual gatherings in the field. Under her leadership, the conference has brought together hundreds of professionals from leading companies and institutions, featuring powerful keynotes, dynamic speaker sessions, and a community that continues to grow year after year.

VIBE 2026 In Numbers

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Who Attends VIBE

VIBE draws professionals from across the market research and insights ecosystem — from large consumer goods companies and global consulting firms to boutique research agencies, academic institutions, and nonprofits.

Attendees include:

If your work involves understanding people and turning that understanding into decisions, VIBE is for you.

VIBE 2027

Mark your calendar. The next VIBE Conference is coming.

Registration details will be announced soon. Join the mailing list to be the first to know.

March 17-19, 2027

Venue detalls coming soon